Search Engine Optimization (SEO) Glossary

Sure you probably don't know what the Google Death Penalty is, but neither did we at one point in time. Below is a glossary of terms (jargon, really) seen in the Search Engine Marketing industry. Skim through and impress your friends when they ask about Doorway Pages.

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Glossary

Naked Links
A link that is both posted and visible in the content of a webpage that directs to a particular website. For example, www.apogee-search.com is a naked link because the text of the link is the actual URL. Apogee Search is not a naked link because the text of the link is not the URL, it is just a keyword for the link.
Narrow Match
Another name for broad match.
Natural Search
A term referring to the so called "free" side of a search engine, and the search engine optimization techniques required to rank there.

Also known as organic search.
Navigation
The process of facilitating movement through a website from one web page to another. Site maps and good link architecture aid in the promotion of good site navigation.
Negative Keyword
In Google AdWords, a negative keyword allows an advertiser to eliminate unrelated keywords from his advertiser. For instance, if an advertiser has a ad running on the term "mathematics software" and a negative keyword for "free", then the ad would not show for queries on "free mathematics software".
Neil Patel
Social media expert, and regular contributor to Search Engine Land.
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News Feed
A web feed is a data format that provides users with frequently updated content.

Content distributors syndicate a web feed, allowing users to subscribe by providing a feed link. A collection of web feeds are accessible on an aggregator.

Syndicate feed is a common name for a news feed.
NoFollow
Created by Google, NoFollow is a controversial attribute used in a link to instruct search engines not to follow the link. Ostensibly, NoFollow is intended to reduce the volume of link spam, particularly with blog comments, but its efficacy is highly questionable. In fact, Yahoo's Jeremy Zawodny argues that it has reduced the number of valid comments on blogs.
NoIndex
A META tag that directs web crawlers not to display the page in the SERPs.



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