Search Engine Optimization (SEO) Glossary

Sure you probably don't know what the Google Death Penalty is, but neither did we at one point in time. Below is a glossary of terms (jargon, really) seen in the Search Engine Marketing industry. Skim through and impress your friends when they ask about Doorway Pages.

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Quality Score
A number that is assigned by Google to paid search ads in a hybrid auction that ultimately determines each ad rank and ranking on SERPs. These quality scores will affect the ad's historical CTR, keyword and landing page relevance, as well as several other aspects that Google may take into consideration.
The keyword(s) or keyword phrase(s) that users type into search fields for the purposes of obtaining search engine results. Those results will include both organic and paid search ads.

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