Search Engine Optimization (SEO) Glossary

Digital Wallet:

A technology that stores credit cards and addresses for a consumer, and automatically gives the appropriate information to an online merchant when checking out. Several companies worked on digital wallets in the late 90's, but found a catch 22. Such technologies will not work reliably without assistance from the merchants. The merchants, however, have no incentive to help until/unless there is a large base of consumers using the technology. And consumers certainly aren't going to use the technology unless most merchants are compatible.

As a result, digital wallets all but died out during the first half of the 00 decade.

The announcement of Google Checkout has reinvigorated the idea, and perhaps given it the first real chance of success.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"The entire Apogee team is extremely responsive to our needs and remains dedicated to furthering our website optimization."