Search Engine Optimization (SEO) Glossary

Doorway Pages:

The highly risky search engine optimization technique of creating hundreds or even thousands of virtually identical pages that are optimized for specific keyword variants. In many cases, these pages will automatically redirect a visitor to another page on the site that is more likely to result in a website conversion. This is one of the more common causes of the Google Death Penalty.

Also known as gateway pages, and sometimes confused with landing pages.

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