Search Engine Optimization (SEO) Glossary

Doorway Pages:

The highly risky search engine optimization technique of creating hundreds or even thousands of virtually identical pages that are optimized for specific keyword variants. In many cases, these pages will automatically redirect a visitor to another page on the site that is more likely to result in a website conversion. This is one of the more common causes of the Google Death Penalty.

Also known as gateway pages, and sometimes confused with landing pages.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"We turned to Apogee for SEO training to coincide with the launch of our new website. Apogee created value for me as a customer. Engaging them was a wise investment in our e-marketing efforts."