Search Engine Optimization (SEO) Glossary

Exact Match:

In Google AdWords, exact match means that the search query must exactly match the advertiser's keyword in order for the advertisement to show.

Exact match traffic is generally more targeted than either broad match or phrase match traffic.








Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to blog@apogeeresults.com


Get Your Free Consultation
 

MONTHLY EMAIL NEWSLETTER

Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


Email: 
 

"We're very impressed with Apogee's creative thought and ability to identify potential users of our software."