Search Engine Optimization (SEO) Glossary


Website technology from Macromedia (now owned by Adobe). Sites built in Flash can cause significant problems with indexing by search engines as the elements are binary, not text based. While the search engines can be fed text alternatives in order to assist with indexing, it is extremely rare to see a Flash site perform well in the search engines. Flash used in particular spots on a page (as opposed to encompassing the entire page), can perform adequately in the search engines.

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