Search Engine Optimization (SEO) Glossary

PageRank:

PageRank is the concept upon which Google was created. In a nutshell, it is a weighted representation of the "importance" of a particular webpage, based upon the importance of the pages that link to it. PageRank is visually represented by a scale from zero to ten, although there are actually infinite gradations between each whole number.

PageRank is a logarithmic scale, with each higher number being approximately eight times the number below it. To illustrate, as of January 2004, there were only thirty-three pages on the entire Web which held a PageRank of ten.

When Google first broke onto the search engine scene, a high PageRank was something of a "magic bullet" to high search engine rankings. While the benefits are no longer so extreme, it is still quite important to have a reasonable PageRank on one's site.








Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to blog@apogeeresults.com


Get Your Free Consultation
 

MONTHLY EMAIL NEWSLETTER

Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


Email: 
 

"We turned to Apogee for SEO training to coincide with the launch of our new website. Apogee created value for me as a customer. Engaging them was a wise investment in our e-marketing efforts."