Search Engine Optimization (SEO) Glossary

Florida Update:

A major, and notorious, Google dance that occurred on or around November 15, 2003. Florida rolled out several techniques to discover and penalize over-optimization of websites. Many sites lost top search engine rankings that they had held for years, although quite a few such rankings returned over the following weeks and months.








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"Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%!"