Search Engine Optimization (SEO) Glossary

Google AdWords:

Paid search advertising offered by Google. Advertisers can use a pay-per-click or pay-per-impression pricing structure. Advertisers create ads, and display them in search results and in the Google content network. Advertisers choose keywords and Google displays the ads when those keywords are searched for. Advertisers participate in a bidding system to determine which ads will be displayed most prominently.

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