Search Engine Optimization (SEO) Glossary

Google Analytics:

Google's rebranding of the web analytics tool Urchin, which Google purchased in March 2005.

Google Analytics is currently a free service that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Google Analytics' approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. The tool allows the user to pinpoint pages that are not performing through funner visualization, referrers, and custom visitor segmentation.

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