Search Engine Optimization (SEO) Glossary

Google Dance:

A term dating back to the days that Google would make occasional, substantial changes to its algorithm. During such changes, one's search engine rankings would generally dance all over the place. Google Dances were often named after locations, with the most infamous one being the Florida update.

Google Dances were initially named after locations, but for the last couple of years have been named after liquors.

Recently, Google seems to make continual small changes to its algorithm, with major changes being made rarely, such as the release of Big Daddy.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"Apogee has helped us develop a new source of qualified leads for our company, which is making a significant contribution to our sales funnel and our revenue."