Search Engine Optimization (SEO) Glossary

Google Dance:

A term dating back to the days that Google would make occasional, substantial changes to its algorithm. During such changes, one's search engine rankings would generally dance all over the place. Google Dances were often named after locations, with the most infamous one being the Florida update.

Google Dances were initially named after locations, but for the last couple of years have been named after liquors.

Recently, Google seems to make continual small changes to its algorithm, with major changes being made rarely, such as the release of Big Daddy.

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