Search Engine Optimization (SEO) Glossary

Local Search:

Any of a number of search engine marketing techniques that cater to geographically specific businesses (e.g. plumbers, accountants and restaurants). Local search can be either paid search advertising or natural search listings.

Some people have claimed that local search has a disappointingly low conversion rate, but Apogee Search's experience does not bear this out.








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"Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%!"