Search Engine Optimization (SEO) Glossary

Local Search:

Any of a number of search engine marketing techniques that cater to geographically specific businesses (e.g. plumbers, accountants and restaurants). Local search can be either paid search advertising or natural search listings.

Some people have claimed that local search has a disappointingly low conversion rate, but Apogee Search's experience does not bear this out.

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"We're very impressed with Apogee's creative thought and ability to identify potential users of our software."