Search Engine Optimization (SEO) Glossary

Alexa:

A service from Amazon.com that ostensibly measures a website's traffic levels. As the only data input for this service is from the tiny percentage of people who have the Alexa toolbar installed, the information is of questionable utility, at best. Good Alexa rankings are inanely easy to fake, but it should be pointed out that you "can't fake bad Alexa rankings".








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