Search Engine Optimization (SEO) Glossary

Google Site Targeted:

An offering from Google where advertisements are places on particular website, rather than against individual keywords as with Google AdSense. Site Targeted ads can be purchased on either a CPC or a CPM basis.

Apogee Search has published information on running a successful Google Site Targeted campaign.

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"Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%!"