Search Engine Optimization (SEO) Glossary

Invisible Text:

The highly risky search engine optimization technique of making text on a page invisible either through color changes within HTML, the placement of graphics, or adjustments to one's cascading style sheet. This is one of the more common causes of the Google Death Penalty.

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"Apogee has worked wonders for our Search Engine Optimization and Pay Per Click campaigns. Their expertise and professionalism has resulted in significant cost savings and improvement in the quantity and quality of leads."