Search Engine Optimization (SEO) Glossary

Duplicate Content:

Pages of content, within the same website or across different domains, that are identical. While search engines do not typically penalize for duplicate content issues, they prefer to offer their users unique content. Therefore, search engines will likely choose one of the pages containing duplicate content and rank only that page; effectively “filtering out” the other pages from the search engine’s index. There are certainly exceptions to this, namely when Press Releases are submitted across different wires. Content translated into different languages is typically viewed as unique content.

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