Search Engine Optimization (SEO) Glossary


The ability of a web page or a domain to rank well in search engines. Generally, there are five aspects of authority that contribute to the rankings which include the site age, link equity, trends in web traffic, site history, and the quality of the site's content.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"Apogee has been crucial to the growth of our company. We rarely outsource core activities and we have worked with Apogee for more than four years."