Search Engine Optimization (SEO) Glossary

Head Terms:

Search terms or keywords that are short and popular. These terms received the name "head terms" because it was based on a bell-curve distribution of user generated keyword usage. The usage displayed the most popular or most-used words at the "head" end of a bell-curve graph.

The opposite of a head term is a long tail term, named for the long end of the bell curve. These terms are searched by fewere people and are thought to be used by specific niche marketing segment.

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