Search Engine Optimization (SEO) Glossary


The advertising method of determining a physical location (geolocation) of a visitor and subsequently delivering content to that visitor that is related to his/her location. This can be based on a visitor's state, county, region, zip code, IP Address, or other information.

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"Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%!"