Search Engine Optimization (SEO) Glossary


Short for "HTML vCard", an hCard is a type of microformat used in order to publish contact details. It uses a 1:1 representation of a vCard's properties and values. It also ensures that the markup remains legible and allows for the inclusion of the semantic content within the markup.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"Apogee has worked wonders for our Search Engine Optimization and Pay Per Click campaigns. Their expertise and professionalism has resulted in significant cost savings and improvement in the quantity and quality of leads."