Search Engine Optimization (SEO) Glossary

Google Grants:

Google Grants is free AdWords advertising provided by Google through grants.

Google awards these grants to non-profit organizations that it chooses. These organizations are given funds to bid for keywords in the AdWords system. Google Grant recipients can bid up to $1 a keyword with the grant money.

This lets non-profits use the paid search functions within the Google search engine to have their ads displayed when users search for relevant keywords.

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