Search Engine Optimization (SEO) Glossary

Google Website Optimizer:

Google Website Optimizer (GWO) is a testing tool that performs A/B and Multivariate testing on websites, landing pages and other web properties to help online advertisers increase their conversion rates and achieve optimal performance. The results from these tests can determine the most effective combination of content and landing page design.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"Since Apogee took over our paid search, they have doubled our lead volume while maintaining or improving lead quality at no increase in total cost to us!"