Search Engine Optimization (SEO) Glossary

Bourbon Update:

A major Google dance that occurred on or around June 1, 2005. It appears Bourbon implemented either a filter or a penalty of over-optimization, especially in the area of gaining links "too fast". Many legitimate content sites, however, were adversely affected by Bourbon.

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"Apogee was a tremendous partner in helping us implement Google Website Optimizer. They educated us on the value of the tool and then helped us implement a program that improved our conversion rates by 216%!"