Search Engine Optimization (SEO) Glossary

Cascading Style Sheet:

A website language that enables website designers to attach style (fonts, spacing and aural cues) to structure that include HTML and XML applications.

Can be used in search engine optimization to remove design elements from a page's main file. As a result, the file is smaller, and the content aspect of the file makes up a larger percentage of the whole. Some believe that this will deliver higher rankings, but the evidence of this is suspect at best.

Cascading Style Sheets can also be used to create invisible text, although this is likely to result in the Google Death Penalty.

Often abbreviated as CSS.

Return to the Apogee Results Glossary

All trademarks are the property of their respective owners. Please send comments or suggestions to

Get Your Free Consultation


Sign up for the Apogee Results Marketing Brief

Learn about Apogee, industry news and events, and more!

Please enter your email address:


"Since Apogee took over our paid search, they have doubled our lead volume while maintaining or improving lead quality at no increase in total cost to us!"