Questions to Ask Your Prospective Paid Search Advertising Agency

When choosing an agency to operate your Pay Per Click campaign there are several signs to look for to spot an agency that could be taking your company down a path leading towards a Google Death Penalty.

If your company is planning on hiring an agency for their paid search management, we recommend you read this whitepaper. We want your PPC search to end with us, but ultimately we want you to have a campaign that is both safe and successful.

Here are just a few of the questions this white paper addresses:

  • Do you prefer to start with Paid Search or Natural Search?
  • Do you prefer to use Broad Match or Narrow Match?
  • How do you test and measure results?
  • How many W-2 employees do you have? Do you have an office outside your home?

To receive the white paper, simply fill out and submit the form below, and you will automatically be redirected to the white paper.

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