What to Watch for
Carefully expect instant results. With Yahoo PPC it's important to know all the details associated with your bids and your competitor's bids. If you are not careful or tactical, you could be on the losing side of a bid war.
Also be wary of your search terms. Certain characters cannot be used, along with copyrighted names or material. If done correctly, however, Yahoo's PPC can immediately boost your site's performance and drive qualified traffic to your website.
The Apogee Approach
We provide a complete and customized setup of all your Yahoo Pay-Per-Click accounts. Beginning with a search volume and competitive analysis we create a large number of keywords related to your product that will drive qualified visitors to your site.
With our professionally managed services expect fully customized ad copy creation, detailed management and analysis of your account, along with many more services designed to establish a rapid gain in leads and sales of your target market.
Formerly Overture, Yahoo PPC management enables portals such as MSN, Alta Vista and others to produce the hundreds of millions of web searches made each day on their sites.
With Yahoo Pay Per Click you set the price you're willing to pay for each customer who clicks on your listing. You pay only for the interested customer that actually clicks through to your site. With these features you are uniquely able to advertise only to customers who are interested in your products or services.